DJI To Open First Retail Store In Shenzhen

By TechSecurityChina.com Editor
November 24, 2015

Chinese drone maker DJI is preparing to open its first offline flagship retail store in Shenzhen in December 2015.

This new store in Shenzhen will have an area about 800 square meters, which is reportedly the company’s largest retail investment in the world. The flagship store will display all products of the company, from high-end and entry-level drones to Osmo handheld stabilized cameras.

DJI’s high-end Inspire 1 is sold at over USD4,000 and the prices are varied basing on camera modes and other functions; while the cheapest one Phantom 2 is only about USD500.

DJI has already cooperated with dealers around the world to sell drones outside of mainland China. However, those are small airport stores and short-term retail stores, and most of the company’s products are still sold online.

DJI just purchased a minority stake in Swedish high-end camera maker Hasselblad at the beginning of November 2015.

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