Tencent Does Gaming Deal In America

By TechSecurityChina.com Editor
October 17, 2008

Mochi Media has inked an online games distribution partnership with Tencent America, a subsidiary of mainland China’s Tencent Holdings, that gives users of QQ Games, Tencent America’s free multiplayer gaming service for the U.S. market, access to thousands of titles from MochiAds, Mochi Media’s network of online games.

Game developers on the MochiAds network benefit from increased traffic to their games, from which they receive a share of ad revenues. Tencent’s multiplayer gaming service, QQ Games, reaches over three million daily, peak concurrent users in China, and Tencent America has released a version of QQ Games tailored for a U.S. audience. QQ Games’ U.S. audience is primarily in the 14-24 age range, with an average session time of 55 minutes.

MochiAds games will be added to the U.S. version of QQ Games, enhancing the pre-existing catalog of eight multi-player games, which are available on QQGames.com and through the company’s client-based plug-in for AOL Instant Messenger.

The deal integrates the MochiAds games into the QQgames.com website, enabling users to play, rate and share the games.

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