Apple Employees Accused Of Beating iPad Customers In Beijing

By Editor
May 07, 2011

Chinese social media websites are ablaze today with rumors, photos, and innuendo that at least one non-Chinese employee working for Apple was responsible for hitting customers waiting on line to buy the iPad 2 in Beijing.

Though the iPad was released in other countries a couple months ago, it only legally became available in China yesterday.

Sites like Sina’s microblog website,, and other online sources are conveying pictures of bloodied, battered, and angry customers outside Apple’s Sanlitun store in China’s capital city. Apparently the lines were quite long outside the store, and either the store’s glass door was broken before or after a foreigner working for Apple allegedly hit a waiting customer.

Both Sina’s microblog and technology news sites reported that someone allegedly tried to cut in line, causing waiting customers to become irate. Security guards came to calm the customers, and then a foreign employee, who Sina said was named “John” and was over 1.9 meters in height held a metal rod that he allegedly used to hit at least one of the waiting customers. The commotion grew afterwards, and there are now reportedly four wounded people in the local Chaoyang hospital receiving treatment for injuries caused in the melee.

Apple has not issued a formal response to any of these allegations, but Chinese netizens are giving mixed reactions to the news. Some are saying Apple is at fault, while others question the sanity of the waiting crowds.

  1. #1 by Kyle on May 7th, 2011 - 11:55 pm

    If you have ever been in a line for any ‘opening’, or ‘first day’ in China… It is far more likely that it was the mob turning on itself. – I’ve seen it from everything to buying Olympic tickets, to a beer company offering movie tickets for 10 bottle caps. – Cutting in line is a part of Chinese culture. (They had to call in the PLA to stop the commotion at the front of the line for selling Olympic baseball tickets. As soon as the doors opened, it was mayhem. And, directly across the street at another ticket sale, it was the same way.)

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