Mobile Programmatic Ad Fraud Is Big With Entertainment And Education Apps

By Editor
August 20, 2017

Many Chinese companies have risen on the back of mobile advertising, Zapatillas Nike Air Max Baratas but a new report says fraud is rampant in the sector.

Global ad revenue wasted on fraudulent traffic could reach $16.4 billion in 2017, nike air max pas cher according to information from AppLift China. asics gel lyte 3 mujer negras AppLift conducted a twelve-week study and found out that certain app categories are more susceptible to fraud than others, Asics Mujer with entertainment apps and news apps seeing the most fraud traffic.

Mobile app categories with the most fraudulent activity include entertainment, news, adidas original pas cher fille and education with 22%, 22% and 21%, respectively. fjallraven kanken backpacks sale uk Meanwhile the apps with the least fraudulent activity dealt with parenting and shopping with 2% and 3%, respectively. More complex and sophisticated types of fraud have evolved such as click injection and click stuffing.

“As a leader in the mobile ad space, Adidas NMD Dames we firmly believe it is our responsibility to not only focus our efforts on detecting and fighting ad fraud, Los Angeles Clippers but to also share our learnings with industry peers so that we can all better understand the risks and fight fraud together,” said Tim Koschella,

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